Flagship book
Business Analytics
From Data to Decision
A practical guide to turning raw business data into decisions you can defend. Co-authored with Paul Davis, the book gives students and professionals a step-by-step framework for evaluating, visualizing, and analyzing data, then presenting what it says in a way that persuades.
- Data quality, common biases, and the errors that mislead analysis
- Excel, Solver, Power BI, regression, and forecasting
- Charts, dashboards, and presentations that resonate with audiences
- Downloadable datasets, templates, and solutions
Best for: Undergraduate and graduate business students, and professionals who work with data